Veros - Naming, Design & Art Direction
We were tasked with designing an e-commerce website and visual identity for Veros, an online retailer specialising in premium televisions and furniture brands in the UK.
In addition to the design, we also had the responsibility of naming the business. The brief called for a clean, minimal aesthetic that allowed the products to take centre stage.
Logo design
Veros homepage
Veros retailer page
We developed a brand identity that encapsulated their dedication to luxury and technical excellence. This included a sleek, contemporary logo paired with a refined colour palette of black, white, and gold, reflecting the high-end nature of their offerings.
The website was designed to provide an intuitive and enjoyable shopping experience. Clear navigation paths and organised layouts allow users to browse effortlessly, while detailed product pages offer comprehensive information about each item.
Mobile responsiveness was a key consideration, ensuring the website looks and performs seamlessly across devices. The visually appealing and highly functional website earned praise from customers, boosting website traffic, engagement, and conversion rates.
The outcome
• Adobe Illustrator
• Sketch
• Adobe Photoshop