Areti - Naming, Logo & Web design
Areti is a B-Corp recruitment business with a mission to provide climate-positive staffing and make a meaningful impact.
We began the project by conducting a client workshop with the Areti team, discussing their vision and the brief in detail. This was followed by a collaborative naming exercise and market research to ensure the brand stood out in its space.
Logo Variation
Areti Colour Palette
The design focused on bold, impactful visuals with strong colors and a clean, sans-serif font to reflect Areti's values of transparency, innovation, and positive change. The result is a cohesive brand identity and website that clearly communicates their mission and ethos.
Initial ideas for header animation
Areti About us page
Areti founders page
The Areti brand reflects its mission of climate-positive staffing with bold colours and modern typography, creating a strong and approachable identity. The website was designed with accessibility in mind, using a clear colour contrast and intuitive layout to ensure usability for all audiences.
Optimised for both desktop and mobile, the site provides a seamless experience across devices, effectively communicating Areti’s values, services, and impact.
Go to website
Digital design tools used:
• Adobe Illustrator
• Sketch
• Figma
• Adobe Photoshop