LUXUA - Art Direction and Design
Luxua is a design concept supporting my employer’s expansion into the luxury market. The brief focused on creating a sophisticated visual identity and user-focused website.
I led the art direction, designing the logo and website, starting with competitor analysis and inspiration from Pinterest and Awwwards.
Logo Variation
Logo Concept
Inspiration moodboard
The Luxua website features a clean, modern design with a monochrome colour scheme and impactful imagery. The layout is straightforward and easy to navigate, highlighting the brand's luxury focus and service offerings while ensuring a smooth user experience.
Luxua About us page
Luxua project page
The Luxua website effectively communicates our services to potential clients, providing a clear overview of what we offer.
The inclusion of a blog section supports SEO efforts, helping to boost search engine visibility and attract more traffic to the site.
The outcome
• Adobe Illustrator
• Sketch
• Figma