For Good - Logo, branding & web design
For Good is a UK-based tech recruitment company focused on connecting individuals with businesses that balance purpose and profit.
They approached us to develop a brand identity and website that effectively communicates their mission, attracts like-minded talent, and offers a seamless, user-friendly experience.
For Good Wireframes
We began with a comprehensive discovery phase, delving into For Good's core values, target audience, and market positioning. This research formed the cornerstone of our branding and website development strategy, ensuring the end result was a true reflection of their ethos and a platform tailored to their business goals.
For Good stylescapes presented for client selection
For Good logo design
For Good icons
For Good homepage
For Good contact page
For the brand identity, we designed a modern aesthetic featuring playful typography and vibrant colour gradients. A key element of the design was the use of low poly land illustrations, which were brought to life through animation.
By incorporating scenes with people and renewable energy sources, we added dynamic, interactive elements that enhanced user engagement. The movement within the illustrations brought a sense of vitality and fluidity to the website, making it both visually appealing and highly engaging.
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The outcome
• Adobe Illustrator
• Adobe Photoshop
• Sketch
• Figma
• Adobe After Effects