This freelance project involved creating a cohesive brand identity and web design for Kin & Little, a parenting consultancy based in the Cotswolds.
Through a series of client meetings, we explored colour palettes, typography, and overall design direction to ensure the branding reflected their approachable yet professional ethos.
Kin & Little
Kin & Little homepage
The final design features soft pastel tones, playful typography, and a user-friendly layout that guides visitors seamlessly through the website. A clear route to services and booking consultations was a priority, ensuring parents can easily access the support they need.
The intuitive navigation, paired with thoughtful white space and accessible design, enhances the overall user experience.
Logo design
Kin & Little icons
Kin & Little services page
Social media templates
Branded tote bags
The branding was extended across web, social media, and promotional materials, ensuring a consistent identity. The website was designed for a seamless user experience, with clear pathways to explore services, read informative content, and book consultations.
This thoughtful approach effectively communicates Kin & Little’s mission to support families, creating a welcoming and reliable digital presence.
The outcome
• Adobe Illustrator
• Sketch
• Squarespace
• Adobe Photoshop